Interest among American consumers in stablecoins grows from 36% to 56% when accompanied by hypothetical bank-grade fraud safeguards and deposit insurance, as stated in a study published Wednesday by Visa.
Titled Money Travels 2026, the study draws on a Morning Consult poll of 2,192 American adults carried out from February 24 through March 2. Participants received explanations of essential concepts, such as stablecoins, prior to responding, according to an announcement from the payments titan shared with The Block.
For 64% of participants, confidence relies heavier on the payment intermediary rather than the underlying technology, and the readiness to adopt stablecoins increases from 36% to 45% when provided via a current financial institution.
Visa noted that conventional commercial banks and international payment systems stood out as the most dependable entities for digital asset services, with 61% and 60% of participants, respectively, placing their confidence in them.
Yet, stablecoins stay unknown to a significant portion of the U.S. population. Visa mentioned that 56% of participants had no prior awareness of them, and certain individuals who knew about stablecoins mistakenly believed their value swings similarly to bitcoin.
Meanwhile, stablecoins represent an expanding segment of worldwide digital-dollar liquidity. Data dashboards from The Block place the aggregate supply of U.S. dollar-pegged stablecoins past $295 billion, with Tether’s USDT holding roughly $183.4 billion and Circle’s USDC sitting close to $76 billion.
Earlier in the month, Visa reported that stablecoin settlement exceeded a $20 billion annualized pace, marking an increase greater than 15 times compared to the prior year, alongside over 160 active card initiatives linked to stablecoins across the globe.
Originally published at https://www.theblock.co/news/regulation/2026-09-23-stablecoin-adoption-intent-rises-from-36-to-56-with-bank-level-protections-visa-says-416136.
