Nvidia, Costco, Nike, and Micron Technology have become the latest corporations to state that they do not want their equities traded on a new blockchain-powered stock exchange being created by cryptocurrency exchange OKX alongside Intercontinental Exchange, the parent company of the NYSE.
These protests elevate the cumulative count to 50, according to an updated public notice released on Friday, October 30, by OKXICE, which is the collaborative venture between the two organizations.
The marketplace would enable investors to buy and sell digital editions of American equities 24 hours a day, settling transactions using stablecoins. It operates under a five-year “Innovation Exemption” granted by the SEC, which permits firms to prevent their shares from being traded on these alternative platforms whenever an independent third party coordinates the tokenization process.
This expanding roster demonstrates the persistent caution corporations feel regarding this experiment. Proponents advocate for extended operating hours and quicker settlement cycles, but issuers continue to evaluate whether these advantages will truly attract additional buyers to their stock and how trading outside traditional financial markets might impact them.
The Friday release introduces 12 additional enterprises. Alongside Nvidia, Costco, and Micron, the list features CrowdStrike, Corning, IREN, USA Rare Earth, Bloom Energy, Nike, Palo Alto Networks, Reddit, and Hewlett Packard Enterprise.
Out of the 62 enterprises originally selected by OKXICE for trading, 43—representing roughly 69 percent—have presently registered objections, based on calculations by CoinDesk. Seven extra dissenting entities existed outside that initial grouping.
Andrew Cuomo, who serves as OKXICE co-chair and former New York governor, mentioned during a Friday media briefing that numerous businesses preferred observing market operations before committing.
“I think the more people become familiar with tokenization, and the more they see the benefits of tokenization, I think you’ll see more and more companies participate,” Cuomo stated. “But we are at the very beginning of the rollout of fundamentally different market structure.”
No disclosed objection
Nineteen entities from the initial lineup have registered no public dissent as of Friday’s announcement. Those consist of Apple, Amazon, Tesla, SpaceX, Netflix, Palantir, and Strategy.
The remaining ones are Robinhood, Coinbase, Circle, SoFi Technologies, Super Micro Computer, Lam Research, ServiceNow, GE Vernova, Boeing, Home Depot, Securitize, and BitGo.
An absence from the opposition registry does not imply that an enterprise supports the exchange nor guarantees that its shares will become accessible upon debut. Tokenization specialist Securitize and digital asset custodian BitGo previously communicated to CoinDesk that they had no intention of filing objections.
Under SEC regulations, organizations are entitled to protest on or prior to the 30th calendar day following receipt of written notification from a trading venue. For companies that obtained notifications on October 4, when OKXICE published its initial submission, the deadline falls near Tuesday, November 3. Nevertheless, the timeframe initiates upon delivery of the issuer notice, meaning Friday’s filing fails to establish a uniform deadline across every firm.
Exchanges maintain up to five business days to publicize an objection, indicating that published registries can occasionally trail actual corporate responses.
Such rejections do not necessarily indicate hostility toward tokenization technology itself. JPMorgan Chase, an earlier objector, informed CoinDesk that it maintains a positive outlook regarding the technology’s capabilities while preferring careful consideration regarding how its equity is portrayed and transacted.
Originally published at https://www.coindesk.com/business/2026/11/02/nvidia-costco-and-nike-join-pushback-against-okx-ice-tokenized-stock-plans.